PERSONNEL MANAGEMENT AS A TOOL OF SOCIAL-ETHICAL MARKETING

Анотація

The article defines the main directions of personnel management of the institution and management of its development. The purpose of the article is to research the process of personnel management as a tool for implementing the concept of social-ethical marketing in the organization's activities. Modern personnel policy in the field of health care is designed to regulate the functioning of social mechanisms of selection and optimal distribution of human resources effective in society, aimed at the formation of an organizational, economic and cultural elite that would meet the established conditions and goals of social development. Because these goals are the main prerequisites for ensuring the functioning of the concept of socio-ethical marketing, which can be key to ensuring effective management and marketing activities of medical institutions. The author identified the main stages of the institution's personnel management process, as well as additional measures that will reflect the specifics of its activity in the direction of implementing the concept of social-ethical marketing. In the article, the author conducted research on the factors influencing the management process and its improvement within the framework of the institution's work, and identified three main directions in the process of improving the personnel management system, taking into account the peculiarities of the implementation of social-ethical marketing. The main goals and objectives for the implementation of the improvement of the personnel management process have been established and the main directions for their implementation have been established. The practical implementation of the main tasks regarding the improvement of the personnel development management system at the «Trostyanetska City Hospital» is carried out by the systematic application of the main methods, namely: organization; positioning; engagement; development; management. In order to improve the personnel development management system at the «Trostyanetska City Hospital», it is also appropriate to use personnel technologies to achieve the defined main goals, namely: outsourcing, outstaffing, personnel leasing, coaching, internal marketing, and information support for personnel activities.

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