Optimization of management of trade activities of agricultural enterprises in Ukraine

Анотація

The study is aimed at solving the problem of organizing trade activities in Ukraine; determining the directions and components of ensuring optimization of management of trade activities of agricultural enterprises; features of organizing exchange trade in agricultural products; developing proposals for optimizing management of trade in agricultural products through effective use of entrepreneurial potential in agricultural enterprises in Ukraine. The purpose of the study is to substantiate the scientific concept of optimizing management of trade activities based on the effective use of entrepreneurial opportunities in the field of agricultural enterprises. Research methods. The methodological basis of the conducted study is a dialectical approach to substantiating the theoretical and methodological aspects of management of trade activities of agricultural enterprises. The following methods were used in the work: observation, generalization, comparison, monographic, induction and deduction, synthesis and analysis. The results. The study determined that optimization of the management of commercial activities of agricultural enterprises is one of the leading directions for ensuring their economic efficiency and competitiveness in a dynamic market environment. The scientific concept of optimization involves the systematic improvement of organizational and managerial, economic and technological mechanisms that ensure the effective functioning of the processes of selling agricultural products. The feasibility is substantiated and measures are proposed for the effective management of commercial activities in agricultural entrepreneurship in the following areas:: development of modern forms of conducting commercial activities; introduction of innovative technologies and management solutions; improvement of logistics mechanisms; development of alternative product sales channels; strengthening market positions and increasing the level of competitiveness through the formation of a positive image of producers; activation of the use of marketing tools in the implementation of the concept of commercial activity management. The main components of ensuring optimization of the management of commercial activities of agricultural entrepreneurship are determined: research into the process of carrying out commercial activities based on the analysis of current processes; setting clear goals; development of strategy and effective channels for product sales; organization of sales processes; personnel management; improvement of marketing approaches and logistics tools; introduction of modern technologies; monitoring and control of activity results. It is proved that optimization of trade management can be achieved only by improving and adjusting all components of management and taking into account the peculiarities of entrepreneurial activity in the agricultural sector of the economy.

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