DIGITAL TRANSFORMATION OF THE FINANCIAL MARKET AS A FACTOR FOR STRENGTHENING FINANCIAL INCLUSION AND EXPANDING ACCESS TO FINANCING

Анотація

The modern financial market is at the stage of active digital transformation, which significantly changes the mechanisms of access to financial services and the structure of financial interaction between institutions and clients. The spread of digital technologies in the banking sector, payment systems, capital markets and microfinance contributes not only to the optimization of operational processes, but also creates new opportunities for expanding financial inclusion. Financial inclusion, in turn, ensures equal access of different social and economic groups to financial resources, which is an important factor in social stability and economic development. The aim of the work is to determine the features of the digital transformation of the financial market as a factor in strengthening financial inclusion and expanding access to financing. The main methods are: logical method, deduction and induction, comparison, generalization, graphical method. Digitalization of financial instruments allows overcoming traditional barriers associated with geographical remoteness, limited access to bank branches and high transaction costs. Online platforms, mobile applications and intelligent analytical systems make it possible to effectively manage financial flows, obtain loans, invest and insure assets even for those clients who previously remained outside the formal financial system. An important feature of digital transformation is its ability to increase transparency and trust in the financial market. Process automation, the use of big data and artificial intelligence algorithms provide a more objective assessment of client creditworthiness, reducing risks and contributing to a more equitable distribution of financial resources. Thus, digital solutions become not only a technological tool for optimization, but also a means of creating equal conditions for access to financing.

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