Features of Logistic Activity in Different Economic Conditions

Анотація

The development of business activities in Ukraine today is influenced by globalization processes, in the conditions of the formation of an information society, the spread of the knowledge economy and a single information space. That is why consideration of modern marketing and logistics instruments, formation of logistic and marketing systems become so relevant. The article discusses the basics of logistics and logistic system. Logistics is seen as a direction of economic activity, which consists in the efficient management of material and the related information and financial flows in the spheres of production and marketing, and which is becoming increasingly demanded in modern conditions in Ukraine. Today, when a logistic system is formed, the enterprise can get the following results: detailed consistency of production and marketing systems; optimizing marketing organizational structures; formation of information provision (accelerating information processing, introducing the latest information technologies, using the best Internet marketing tools); making the best use of human resources; legal provision of the system and the establishment of reliable economic ties between all its participants; absence of disagreements between the interests of the participants in the system or achieving parity on the basis of mutual compromises; continuous improvement of marketing and management decision-making systems in the enterprise.

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