THE ESSENCE OF MODELS OF THE ECOSYSTEM APPROACH TO SUSTAINABLE DEVELOPMENT OF COMMERCIAL ENTERPRISES IN UKRAINE

Анотація

The article highlights the importance of an ecosystem approach for the sustainable development of commercial enterprises in Ukraine, emphasizing the integration of economic, social, and environmental aspects. It examines models of business ecosystems, including platform, sustainable, industrial clusters, corporate, and regional innovation ecosystems, each with its own advantages and disadvantages. Special attention is given to the industrial cluster model, which enhances competitiveness, efficiently utilizes resources, and stimulates innovation. This model helps companies enter international markets, interact with government bodies, and attract both external and internal investments. Based on the research results, the prospects for implementing industrial clusters to develop export potential, improve the regulatory environment, create innovative ecosystems, access financing, stimulate growth, internalize operations, develop related industries, improve product quality, and strengthen the local supplier network are identified. Additionally, recommendations and implementation steps for this model are provided for businesses and heads of innovation departments.

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