The Formation of Portfolio of the Social Responsibility Actions of Enterprise with Attention to Priorities of Stakeholders

Анотація

The article presents a sequence of formation of portfolio of the socially directed actions at enterprise that is developed within the framework of the conception of social responsibility of business, based on the theory of interested parties. The choice of social actions and projects is proposed to be carried out with attention to: target settings and motives of social programs realization; line-up of the company’s stakeholders; priority for stakeholders of social events taking into consideration their composition (economic, social, environmental) and directions of realization (external, internal environment); readiness of enterprise for introduction of socially directed actions. A typology of the social profile of trading enterprise with allocating of key characteristics and indicators of assessment is presented. The authors provide the methodical bases for determination of priority of solving economic, ecological, social problematic issues with attention to importance of stakeholder, level of risk of activity of enterprise depending on materialization of expectations on the part of a stakeholder along with importance of social problems to the latter. Directions and indicators of readiness of enterprise for introduction of social actions are determined.

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