Innovative technologies for the development of economic potential in the context of forming investment sustainability and competitiveness of an enterprise

Анотація

The article examines the role of innovative technologies in the development of the economic potential of an enterprise in the context of globalization and digital transformation of the economy. It is determined that innovative technologies are an important tool for increasing productivity, optimizing resource use and improving management processes. The essence of innovative technologies is revealed as a complex of modern technical, information and management solutions aimed at increasing the efficiency of the enterprise's functioning. The impact of digitalization, automation, analytical systems, cloud technologies, artificial intelligence and other innovative solutions on the economic potential of an enterprise is studied. An algorithm for implementing innovative technologies is proposed, which involves sequential stages of analysis, planning, implementation and evaluation of the results of innovative activity. Modern technological solutions that contribute to increasing the efficiency of resource use and developing the innovative potential of an enterprise are summarized. It is proven that the implementation of innovative technologies helps to strengthen the investment sustainability of an enterprise, increases its attractiveness for investors and creates the prerequisites for the implementation of strategic development projects. The relationship between the use of innovative technologies, the growth of economic potential, the formation of investment sustainability and the increase in the competitiveness of the enterprise has been established.

Класифікація

Ідентифікатори

Схожі роботи