WAYS TO IMPROVE THE MANAGEMENT EFFICIENCY OF ENTERPRISE PROFITABILITY (THE CASE OF TRADE ENTERPRISES)
Анотація
The purpose of the article. For a long time profit was considered by the enterprise to be its most important task. On the other hand, today the problems of managing profits and profitability of the enterprise supposedly go to the second plan, passing ahead the need to ensure the long-term existence of the enterprise, the maintenance and maintenance of competitive advantages, market capitalization of the enterprise. In fact, the achievement of any of the listed tasks is impossible without effective management not only the formation and distribution of profits, but also the profitability (profitability) of the enterprise as a whole or the implementation of its individual functions.
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