FEATURES OF THE IMPLEMENTATION OF THE STRATEGIC MANAGEMENT SYSTEM AT THE ENTERPRISES IN THE CONDITIONS OF THE COVID-19 PANDEMIC

Анотація

The article examines the features of the strategic management system forming of domestic enterprises, as well as the problems of implementing a strategic management system at enterprises during the COVID-19 pandemic, which is a real threat to small and medium-sized businesses and questions the future of most of them. The introduction of a strategic management system at enterprises will allow managers to plan and manage enterprises in conditions of a high degree of uncertainty in the external environment. The article presents a systematized diagram of the strategic management system structure, which consists of the mission, goals, vision of the enterprise, the enterprise’s “tree of goals”, the monitoring of the external and internal environment, as well as the monitoring of the enterprise’s financial result. Besides, the article substantiates the main actions on which the mechanism of implementation of the strategic management system is based, namely: ensuring the compliance of the strategic management system with the key enterprise conditions (mission, size, market share, resources); assessment of the state of the internal and external environment; forecasting the development of the situation and identifying alternatives for creating a strategic management system at the enterprise; justification of the need for a change management system at the enterprise; streamlining of information flows in the strategic management system. Also, the article identifies the features that the pandemic brought to the implementation of the enterprises strategic management system, namely: a change in the goals, mission and vision of enterprises in the direction of social responsibility and care for employees, the need for social distancing, the inevitability of introducing fundamental changes, focus on the e-commerce development, the feasibility of transition on a partnership principle of functioning to ensure the unity of interests of the owner and employees. The pandemic significantly accelerates the implementation of changes that need not be resisted, but, on the contrary, used as a source for growth and enterprise results enhancement.

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