The influence of digital technologies on the efficiency of agricultural enterprise management.

Анотація

Subject of study. The mechanism of influence of digital technologies on the formation and improvement of the efficiency of agricultural enterprise management. The aim of the study. Research of theoretical and methodological principles and development of practical recommendations for the implementation of digital technologies to increase the efficiency of management processes in agricultural enterprises. Research methods. General scientific research methods, such as systems analysis, comparative analysis, classification and generalization methods, were applied to study existing approaches to the digitalization of the agricultural sector and assess its impact. Results of work. The article examines the role of digital technologies in increasing the efficiency of agricultural enterprise management. Modern directions of digital transformation of the agricultural sector are investigated, in particular the use of artificial intelligence, big data, the Internet of Things and geographic information systems. It is substantiated that the digitalization of production and management processes contributes to the optimization of resources, reducing costs, increasing the accuracy of management decisions and the profitability of agribusiness. The main advantages, economic effects and barriers to the implementation of digital solutions in the activities of agricultural enterprises in Ukraine are identified. The use of AI, Big Data, IoT and GIS contributes to the rational use of resources, increasing labor productivity and reducing the cost of production. The further development of the digital transformation of the agricultural sector of Ukraine requires institutional support, investment in technological infrastructure and training of a new generation of specialists capable of working in the digital environment of agribusiness. The success of digital transformation also depends on the readiness of agricultural enterprises for innovative changes. Digital technologies are becoming a determining factor in the efficiency of agricultural management. They enable the transition to intelligent management based on data, automation and analytical forecasting.

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