Digital business transformation in the eu: trends and features

Анотація

Development of the digital economy (DE) in the EU is regarded as one of the central priorities of the development strategy. Digital transformation (DT) of business is a crucial area, yet it remains researched rather fragmentarily. Therefore, the purpose of the study is to determine the trends and characteristics of the DT of business as a foundation for the development of the EU DE. The decisive importance of the DT of business within the structural matrix of the DE construction is substantiated. It is emphasized that ICT has become a vital factor in the efficiency of enterprise activities. The directions for increasing business complexity resulting from DT are identified. The EU policy towards creating conditions for the DT of business, as well as the consequences of the creation of the Digital Single Market for enterprises, are highlighted. Attention is focused on creating sectoral data spaces, shared infrastructure, and standards within the EU, which together form a coherent cross-border digital ecosystem. It is noted that within the framework of e-government, the EU is expanding the range of electronic services provided to businesses. The main problems of the DT of business and the challenges facing enterprises are identified, which necessitate support from the EU and the optimization of legal and infrastructural conditions. It is evident that digitalization creates a qualitatively new entrepreneurial environment across the institutional, political, socio-economic, and technological dimensions. The key changes in business caused by the expanded use of ICT and digitalization are highlighted. It is emphasized that, in addition to the need to increase investment, businesses face new challenges of the DE. The impact of techno-globalism on the DT of business in the EU, as well as supranational measures regarding digital sovereignty, is considered. The main trends in the expansion of ICT use by enterprises are determined. Significant differences in the parameters of business DT across EU countries, particularly between “old” and “new” members, are evident. Specific effects arising in the EU business sector in the context of DT are identified. Keywords: information and communication technologies, digital transformation, business, digital economy, European Union, business complexity.

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