The Essence and Models of e-Business and e-Commerce

Анотація

The article explores approaches to the definition of the concepts of «business» and «e-business». In the study of different approaches to the definition of e-business and e-commerce, only those considering e-commerce as one of the areas of e-business were chosen. e-Business belongs to all forms of use of digital information and communication technologies designed to support or increase the efficiency of sales processes both at the stage of preparation and at the stages of negotiations and implementation. The interpretation of the category of «e-commerce» by modern researchers is considered, the areas of e-commerce are defined. The term «e-commerce» stipulates that companies and individuals can buy and sell goods and services over the Internet. It can be carried out using computers, tablets, smartphones and other intelligent devices. e-Business models are analyzed, e-business classification is examined, concerning the following: intermediary model, advertising model, info-intermediary model, seller model, manufacturer model, partner model, community model, subscription model, and practical model. The advantages and disadvantages of e-business are determined, which will allow not to lose the opportunities provided and to develop measures to maximize the leveling of weaknesses. Thus, the advantages of e-business are associated with the implementation of its main goal – the creation of electronic value, that is, the generation of electronic added value. The main stages of creating the value of an electronic information product have been determined

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