ШЛЯХИ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВ МАЛОГО ТА СЕРЕДНЬОГО БІЗНЕСУ ВИНОРОБНОЇ ГАЛУЗІ

Анотація

The article examines the relevance of the research on the term competition, analyzes the shortcomings of the main part of the existing definitions of the concept of "enterprise competitiveness" and proposes its alternative formulation. The im-portance and importance of state support in the development of competitive small and medium entrepreneurship has been proved. The examples of state regulation of small and medium business in the leading countries of the world are given. The main indicators of the activity of small and medium-sized enterprises and the number of small enterprises of Ukraine in re-cent years are analyzed. The share of small and medium-sized enterprises in the total number of existing Ukrainian enter-prises is shown. It is revealed that the development of small and medium-sized wineries in the Odessa region is relevant. It is proved that on the market of viticulture and winemaking of the Odessa region it is possible to state increase of competitive-ness of activity of small and medium enterprises of the viticultural branch. However, the activities of wineries depend on state policy in this area, which is not fully exploited and the ability of the firms themselves to increase awareness, increase customer loyalty and loyalty, expand markets.

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