KEY PRIORITIES AND AREAS OF INVESTMENT ACTIVITY FOR PJSC “MHP”

Анотація

Under martial law, the economic development of enterprises is determined by the efficiency of financial resource utilization, particularly internal investments – the primary source of funding for enterprises across various economic sectors. Therefore, it is crucial to analyze enterprises’ investment activities and identify their investment sources in order to enhance the efficiency of their operations at this stage of development. This article analyzes the activities of food industry enterprises using the example of the private joint-stock company “MHP” as a priority target for investment. The activities of PJSC “MHP” help sustain the country’s economic development under martial law. We have identified, systematized, and presented in a model the external and internal factors influencing the intensification of investment activity. PJSC “MHP” enjoys a strong reputation in domestic and international food markets and is an efficient enterprise in the food industry, with its own funds serving as the primary source of investment. An analysis of the dynamics of the company’s key financial and economic indicators revealed its production efficiency, financial stability, and high-quality organizational management structure. The level of efficiency in the company’s economic activities is high and is linked to revenue growth, cost control, and the maintenance of an appropriate level of profitability. This creates the foundation for the company’s further development and the implementation of its investment activities. Creating a favorable investment climate at the macro level requires assessing existing problems, identifying ways to improve the situation, and further optimizing the combination of political, legal, economic, social, organizational, informational, sector-specific, and region-specific factors. As the analysis of the company’s activities has shown, investment activities are influenced by various internal and external factors. Under martial law, it is crucial to maintain economic and political stability in the country and to create and sustain a positive international image of Ukraine.

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