INTEGRATION OF PRIVATE BUSINESS PRINCIPLES IN MEDICAL INSTITUTIONS ON THE EXAMPLE OF A BUSINESS MODEL OF ORGANIZATION OF POPULATION'S PLANNED VACCINATION = ІНТЕГРАЦІЯ ПРИНЦИПІВ ПРИВАТНОГО БІЗНЕСУ У МЕДИЧНІ ЗАКЛАДИ НА ПРИКЛАДІ ПОБУДОВИ БІЗНЕС-МОДЕЛІ ОРГАНІЗАЦІЇ ПЛАНОВОЇ ІМУНІЗАЦІЇ НАСЕЛЕННЯ
Анотація
Gozhenko A. I., Gumeniuk A. V., Gumeniuk R. V. INTEGRATION OF PRIVATE BUSINESS PRINCIPLES IN MEDICAL INSTITUTIONS ON THE EXAMPLE OF A BUSINESS MODEL OF ORGANIZATION OF POPULATION’S PLANNED VACCINATION = ІНТЕГРАЦІЯ ПРИНЦИПІВ ПРИВАТНОГО БІЗНЕСУ У МЕДИЧНІ ЗАКЛАДИ НА ПРИКЛАДІ ПОБУДОВИ БІЗНЕС-МОДЕЛІ ОРГАНІЗАЦІЇ ПЛАНОВОЇ ІМУНІЗАЦІЇ НАСЕЛЕННЯ. ВІСНИК МОРСЬКОЇ МЕДИЦИНИ. 2020;4(89):12-17. ISSN 0049-6804. DOI http://dx.doi.org/10.5281/zenodo.4430734 http://www.herald.com.ua УДК 614.47:658 DOI http://dx.doi.org/10.5281/zenodo.4430734 INTEGRATION OF PRIVATE BUSINESS PRINCIPLES IN MEDICAL INSTITUTIONS ON THE EXAMPLE OF A BUSINESS MODEL OF ORGANIZATION OF POPULATION’S PLANNED VACCINATION A. I. Gozhenko, A. V. Gumeniuk, R. V. Gumeniuk SE “Ukrainian research Institution for Medicine of Transport”, Odessa; e-mail: nymba.od@gmail.com ІНТЕГРАЦІЯ ПРИНЦИПІВ ПРИВАТНОГО БІЗНЕСУ У МЕДИЧНІ ЗАКЛАДИ НА ПРИКЛАДІ ПОБУДОВИ БІЗНЕС-МОДЕЛІ ОРГАНІЗАЦІЇ ПЛАНОВОЇ ІМУНІЗАЦІЇ НАСЕЛЕННЯ А. І. Гоженко, А. В. Гуменюк, Р. В. Гуменюк ДП Укр НДІ медицини транспорту МОЗ України, м. Одеса Summary Denial of vaccination is becoming a problem for countries that intend to close the immunization gap. One in five children in the world does not receive routine immunizations with vital vaccines. The WHO estimates that about 1.5 million children still die each year from diseases that can be prevented with today's vaccines. Vaccination is one of the most effective means of protection against deadly diseases. Objective: to develop a strategy to achieve vaccination coverage, which will help build public confidence in vaccination and health professionals based on the principles of private business and build a business model in the Canvas template. Using the business model in the Canvas template, in the form of nine interconnected blocks, allows the medical institution to clearly describe the activities of the institution and find "bottlenecks" and possible growth points. The peculiarity of the model is the focus of all aspects of the organization's activities on the patient and his needs. Key words: vaccination of the population; business model in Canvas template; private business.
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