MAIN CHANGES IN THE MARKET POSITION AND COMPETITIVENESS OF GLOBAL AUTOMOTIVE TNCS IN THE CONDITIONS OF INTERNATIONAL BUSINESS

Анотація

The paper investigates changes in market positions and competitiveness of global automotive TNCs in the system of international business. Country, sectoral and corporate factors influencing the choice of investment and non-investment methods for the development of new markets by automobile TNCs were identified, and a study of the degree of their influence on the company's decision-making was carried out. The features of the development of key markets of countries in different geographic regions are highlighted. The analysis of quantitative and qualitative changes in the structure of production and sales of cars by European TNCs was carried out, which were the result of their active internationalization. Particular attention is paid to the "home" region of automobile TNCs, including the analysis of the specificity of environmental regulation of the location of automobile factories in the EU. It has been determined that the environmental aspect has become the most important element of the competitiveness of automobile companies. In the process, it was found that for the "home" region at the present stage, European automotive TNCs usually choose a strategy of mergers and acquisitions with exceptions in the form of joint ventures for the production of low-cost cars or greenfield-projects for luxury cars. In addition to acquisitions in order to strengthen their position in other markets, companies seek to specialize and get rid of non-core assets. The countries of Asia, Latin America, North Africa and the Middle East are considered by European automobile TNCs as the most promising for further development and production of their products there. Market development strategies and the choice of method of starting production there are largely determined by the peculiarities of their national legislation, the expected magnitude of demand and the stability of the political situation. At existing enterprises, if necessary, companies increase production capacity, invest in equipment upgrades, move from assembly to full cycle production, as well as increase the level of localization (including by investing in the construction of engine plants).

Класифікація

Ідентифікатори

Схожі роботи