INVESTMENTS IN INNOVATIONS FOR SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE

Анотація

The main purpose of the article analyses the stability of sustainable development of the enterprise and determines the approaches to the interpretation of this concept. In modern conditions, the relevance of this article is that the concept of sustainable development is becoming increasingly popular because it can ensure economic growth and increase the competitiveness of the enterprise. Therefore, more and more companies are reviewing their strategies in favour of the concept of sustainable development. The article analyses the content of the investment-innovation model of enterprise development as an integral part of ensuring the sustainability of the enterprise. It also identifies the factors hindering the implementation of this strategy and the mechanisms for attracting investment in innovation. Additionally, it examines the statistical data on the implementation of the concept of sustainable development both among Ukrainian and foreign senterprises. The methodology of this study consists of general and special research methods: including analysis, synthesis, and systematization.

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