Changes in Development Strategies of the Enterprises in Ukraine and the Methodology of Their Formation in Wartime Conditions

Анотація

The purpose of the article is to define the changes that are currently taking place in the strategies of domestic enterprises in a full-scale warfare, to determine the methodology for forming new strategies of Ukrainian enterprises, as well as to find ways to establish the activities of Ukrainian business in a crisis situation. The article analyzes the problems of changing the strategies of Ukrainian enterprises in the conditions of wartime. The factors that most significantly affect doing business in the conditions of russia’s full-scale war against Ukraine are substantiated. The priority tasks faced by domestic enterprises in modern economic conditions have been determined. The priority directions of supporting the economy of our State in the conditions of warfare are considered. The main factors hindering the restoration of the full functioning of enterprises in Ukraine are presented. The principles on which an enterprise can build effective digital marketing during the wartime are revealed. The advantages of the transition of domestic business to online markets are highlighted. The tools on which the methodology used while changing the strategies of domestic enterprises in the conditions of a full-scale war should be based are determined. The stages of the process of changing the strategy of Ukrainian enterprises and the interrelations between them are considered in detail. The conclusions of the article describe the directions in which there should be changes in the strategies of Ukrainian enterprises in the conditions of a full-scale war. Prospects for further research relate to the development of the latest efficient methods of rapid formation of enterprise strategies and the search for strategic alternatives in conditions of uncertainty and a changing external environment.

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