Model of start-ups assessment under conditions of information uncertainty

Анотація

The study of an actual task of a start-up projects assessment on the stage of the introduction of the product to the market was carried out. The assessment of a start-up project is the evaluation of an "idea," which may bring profits in future. In this regard, the problem (poorly structured now) of assessment of efficiency of start-up projects arises, the solution to which is interested for either venture funds or the startuppers themselves.A multi-creteria model of startups assessment under conditions of uncertainty using the apparatus of fuzzy mathematics was designed. A set of criteria was compiled for the assessment of startups, which are divided into five groups, and a gradation point scale was designed. The set-carrier of linguistic variable was proposed that meets the requests of a decision maker when considering, evaluating and choosing startups.A two-level mathematical model of assessment and choice of startup projects was considered. The model sets the level of the assessment of an "idea" and its linguistic value, taking into account the requests of a decision maker when considering, evaluating and choosing startups. An example of a model application is shown for the start-up “A multi–purpose monitoring of a smart home” that was presented at the "Kickstarter".The designed model will be a useful tool to increase the validity of decision making by venture funds and “investment angels” who wish to support and finance start-ups.

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