IDENTIFICATION OF RISKS OF STRATEGIC MANAGEMENT OF TELECOMMUNICATIONS ENTERPRISES IN THE DIGITAL ECONOMY

Анотація

All the world's leading telecommunications companies are constantly improving the quality of planning and strategic management, and in recent years have begun to pay more attention to risk accounting. Risk management comes to the fore in virtually every telecommunications company, because in today's digitalization, telecommunications companies provide a physical platform for the implementation and development of the digital economy. Currently, domestic telecommunications companies are actively implementing risk management, with the greatest activity being shown by cellular operators, 70% of which have already implemented risk management elements, and the other 30% are ready to start this process in the near future. But in the new realities of risk identification, assessment and forecasting are so complicated that the generation of decisions in the strategic management of telecommunications companies updates the training of specialists and requires the latest scientific developments in this area. Given the ever-increasing cost of the risks faced by both large and small telecommunications companies, there is a need to improve existing and develop new relevant methods for identifying the risks of strategic management of telecommunications companies in the digital economy. The aim of the article is to study the theoretical and methodological provisions for identifying the risks of telecommunications enterprises for the further development of the system of strategic management of telecommunications enterprises in the development of the digital economy of Ukraine. The article states that the identification of risks of strategic management of telecommunications companies, as well as measures to identify, interpret, personalize responsible persons, choose risk assessment criteria and choose alternatives is the main factor determining the stable development of telecommunications companies in the digital economy. Thus, the problem of identifying the risk of strategic management, the choice of assessment method and responsibility in the modern management of telecommunications enterprises is very promising to study. In addition, its relevance grows over time. There are all new issues for consideration, which are of interest to representatives of many sciences and are important for the practical application of telecommunications enterprises in the digital economy in Ukraine.

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