CONCEPTUAL PARADIGMS OF STRATEGIC MANAGEMENT DEVELOPMENT: HISTORY AND CONTEMPORARY DIMENSIONS

Анотація

It is noted that under contemporary conditions of global instability, digital transformation, and increasing uncertainty, traditional approaches to strategic management are losing their effectiveness, which necessitates a reconsideration of the principles for strategy formulation and implementation within organizations. The research problem lies in identifying the key transformations of strategic management caused by systemic crises, accelerated technological development, and the transition to a BANI environment. It has been established that a shift has occurred from long-term strategic planning to an adaptive strategic management model that involves continuous environmental monitoring and the rapid adjustment of strategic decisions. The change in strategic priorities from a focus on efficiency to the achievement of strategic resilience has been substantiated, as resilience determines the ability of organizations to operate under conditions of crisis and uncertainty. It has been determined that digital technologies, artificial intelligence, and big data have transformed into critical strategic resources that enhance the quality of strategic analysis and increase the speed of strategic response. The growing role of risk management has been demonstrated, as it becomes integrated into the strategic management process and is aimed at ensuring the strategic adaptability of organizations. The transformation of organizational structures from rigid hierarchical models to flexible, network-based, and platform-oriented forms has been identified, which enhances strategic flexibility and accelerates managerial decision-making. The formation of an ecosystem-based approach to strategic management has been substantiated, according to which organizational competitiveness depends on their ability to integrate into business ecosystems and develop strategic partnerships. The research findings lead to the conclusion that a new adaptive, innovation-driven, and ecosystem-oriented paradigm of strategic management is emerging, which ensures long-term competitiveness and resilience of organizations under conditions of global uncertainty.

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