FORMATION OF AN ORGANIZATIONAL AND ECONOMIC MECHANISM FOR ENSURING THE COMPETITIVENESS OF AIR CARRIERS ON THE GLOBAL MARKET

Анотація

The article examines the peculiarities of the formation of an organizational and economic mechanism for ensuring the competitiveness of airlines on the world market. The concept of a mechanism for increasing the competitiveness of an airline is defined as a complex system of interconnected and interacting components, methods and tools that work together to support and improve the company's position on the market. The task of the airline's competitiveness management mechanism is summarized. The formation of the mechanism of managing the competitiveness of the airline in accordance with the general principles of management is presented. An effective organizational and economic mechanism for ensuring the competitiveness of airlines is a key tool for achieving sustainable positions in the global market. It allows optimizing the use of resources, reducing costs and improving the quality of service, which helps attract new customers and strengthen passenger loyalty. In addition, this mechanism provides flexibility in responding to market changes and effective risk management.The main trends in the development of the competitive environment in the air transportation market have been determined, which will have an impact on the formation and implementation of the organizational and economic mechanism for ensuring the competitiveness of airlines on the world market. Advisable for airlines to constantly innovate, which is a key factor in success, allowing them to offer new products and services, reduce costs, increase efficiency and economy, and improve the quality of service. Effective financial management and cost optimization allow the airline to maintain a stable financial position and be prepared for potential economic obstacles. In the context of the research issues, a description of possible strategies for the development of competitiveness for the largest airlines is presented, taking into account the main trends of market development. Among the main trends in the development of the competitive environment in the air transport market, the following are distinguished: innovative technologies, changes in consumer preferences, digitization and automation of processes, participation in alliances, etc.

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