DEVELOPMENT AND IMPLEMENTATION OF A STRATEGY FOR UKRAINIAN ENTERPRISES TO ENTER INTERNATIONAL MARKETS
Анотація
The article examines the aspects of development and application of international strategies by companies, including Ukrainian ones, for promoting their products on foreign markets. The advantages and disadvantages of Ukrainian companies in entering international markets are determined. The process of developing an organizational behavior strategy on the foreign market and its levels are highlighted. The tasks of strategic planning and its organization are considered: creating a management structure, developing rules for its functioning, and selecting and motivating personnel. Two types of strategies of Ukrainian companies on foreign markets are analyzed: "initial capital accumulation" and "long-term stay". The main reasons that hinder companies from implementing their chosen strategy are studied. The development and implementation of the strategy of Ukrainian companies entering foreign markets contribute to increasing their competitiveness and strengthening their position in the international market.
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