EVOLUTION OF DIGITAL TRANSFORMATION CONCEPTS OF BUSINESS MANAGEMENT: FROM DIGITALIZATION OF PROCESSES TO ESG-ORIENTED INTELLECTUAL MODELS

Анотація

Abstract. The article examines the evolution of the concepts of digital transformation in enterprise management within the global economy of sustainable development. The relevance of the topic is determined by the shift from interpreting digital transformation as a set of separate IT solutions to understanding it as a systemic managerial category that changes the mechanisms of value creation, the configuration of business processes, the logic of decision-making, and the nature of enterprise interaction with stakeholders. The aim of the study is the theoretical generalization and systematization of the evolution of the concepts of digital transformation in enterprise management by identifying the key stages in shifts in scientific approaches, dominant managerial emphases, and new integrative links among digitalization, organizational transformation, innovativeness, resilience, and ESG orientation. The methodological basis consists of the analysis of contemporary scientific discourse, visualization of the terminological network, and cluster interpretation of the substantive blocks of digital transformation. It is established that the development of these concepts is multidirectional and reflects the transition from a technical and instrumental vision of digital change to a systemic understanding of it as the basis for renewing the organizational business model. Seven interconnected clusters are identified, representing the managerial-technological, information-analytical, industrial-systemic, organizational-institutional, socio-economic, ESG, and ecological-regulatory dimensions of digital transformation, as well as the innovation, logistics, and resilience dimensions. It is proven that the current stage in the evolution of the concepts is characterized by the integration of digital transformation with sustainable development, environmental responsibility, innovative adaptability, and global value chains. The scientific value of the results lies in the systematization of the substantive lines of evolution of the digital transformation of enterprise management and in substantiating its status as a comprehensive managerial paradigm. Keywords: digital transformation, enterprise management, digitalization, sustainable development, ESG, intelligent management models, global economy, organizational transformation.

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