Improvement of system management by competitiveness of enterprise (on example of joint-stock company «DNIPROAZOT»)

Анотація

The article highlights the issues that lie in the plane of determining the nature and effectiveness of the management system of competitiveness of enterprises and its elements. On results undertaken studies it is set that a management a competitiveness is a permanent, systematic and purposeful process of influence on all levels managements on factors, that provide the production of high-quality and competitive goods. Applying the flow-chart of organizationally-economic mechanism of control system by the competitiveness of enterprise offered by scientists, in the article a study of activity of propulsion JSC "DNIPROAZOT" is undertaken after each of the blocks presented in a chart. Based on the analysis of the competitiveness management system of JSC "DNIPROAZOT" outlined a range of problematic issues for the company, such as insufficient efficiency of personnel management system and motivation of its work, as well as product quality management system. Taking into account the obtained results, the ways of solving the situation at the enterprise are suggested. It is offered: introduction of a line for the production of phosphate-free washing powders, which will conquer new niches in the market of eco-products, create a positive image and, finally, increase the company's revenues; introduction of the position of SMM-manager for advertising in social networks, which will increase the number of sales through effective communication with customers through social networks, the promotion of the brand of JSC "DNIPROAZOT"; the creation of quality circles will have a positive impact on improving product quality through continuous implementation and improvement, saving resources, forming a corporate culture based on respect, democracy, awareness of the value of labor and resources, improving the education of workers, etc.; introduction of a system of depreciation of employees whose actions or omissions affected the emergence of production shortages (at the same time, the data in the technical documentation will be true and, thus, will reduce the time to correct inaccuracies and reduce production stagnation, as well as reduce the number of complaints from customers); introduction of a customs broker in the staff, who will be more interested in fast customs clearance and customs clearance of goods, will timely inform the management about the change of customs legislation and will know for which goods the customs duty has increased or decreased in order to save.

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