CORPORATE CULTURE AS A FACTOR OF STUDENT PROFESSIONAL IDENTITY DEVELOPMENT IN HIGHER EDUCATION INSTITUTIONS

Анотація

The article is devoted to identifying ways to improve the implementation of corporate culture tools in the formation of student's professional identity in higher education. Theoretical analysis of the categories "corporate culture of free economic zone", "professional identity of a student" is carried out; a description of the relationship between the corporate culture of free economic education and the formation of professional identity of students in the learning process is given. It is determined that corporate culture is not only an important tool for educating students at university, but also a means of creating opportunities for personal development strategy in higher education. On the basis of the conducted experimental research among 4th year undergraduate and 2nd year master's students of Taras Shevchenko National University of Kyiv (areas of training: social pedagogy, psychology, political science, social rehabilitation, philosophy, software engineering, cybernetics) some problems in the process of corporate culture formation were identified and possible ways to solve them were described. The results of the survey, in particular, show that student's professional identity is formed under the influence of many factors and is not limited to obtaining a degree in higher education, respondents assess existing problems of professional identity, pedagogical conditions of successful self-knowledge and self-seeking to ensure professionalism. prevention of negative manifestations of their personality (disinterest in the learning process, low performance, etc.). In terms of corporate culture, a professional identity is formed, which is based on the personal development strategy of the student and involves its development as a key competence in the learning process through the use of modern information and communication technologies (including coaching and others).

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