FINANCIAL SUPPORT OF PROJECTS: MARKETING APPROACH

Анотація

The article studies the current economic conditions of functioning of enterprises, which require the latter to switch to new models in project management, finance and the involvement of modern information technologies and the latest tools for organizing their business processes. Such changes in the economic environment are inextricably linked with the processes of digitalization and digital transformation. Managers and managers of enterprises that make decisions on financial project management rely on their own professionalism, knowledge of marketing, critical thinking skills, experience and subjective awareness of the generalized presentation of information, in particular regarding the results of project management. The article considers that each enterprise operating in a modern competitive environment seeks to constantly improve productivity and effective project management. Of particular importance for the effective functioning of enterprises in difficult economic conditions of market regression, in conditions of macroeconomic instability, increased competition, is the ability of management to effectively manage projects, choose and use the most profitable tools and methods of project management, especially in the conditions of the development of the cryptocurrency market, blockchain, crowdfunding startups and finance. It is proved that, financial management of projects in accordance with inter-national standards, should be considered in three functional levels. This level is called in the economic environment «project triangle». The article analyses that any project management at enterprises requires a financially sound plan that describes how everything will turn out, how they will be built and what result should be obtained at the output.

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