Assessing the Innovative Development of Tourism Enterprises
Анотація
The article is aimed at researching the tools and parameters of assessing the effectiveness of innovation activity, increasing the competence of tourism enterprises, improving the competitiveness of innovative enterprises, international tour-operator-ranking. The system of tourism multipliers is substantiated, which special constituents are: an innovation multiplier, which represents an increase in income in the tourism economy, possible as a result of the implementation of a new product, changes in service technology, in the marketing, process, service, organizational or other innovations; also the company’s sustainability growth multiplier as an indicator of the estimated business reputation of the tourism company as part of the overall corporate strategy, market share and participation in the distribution/redistribution of tourist flows.
Класифікація
Ідентифікатори
Рецензії (0)
Написати рецензіюРецензій ще немає. Будьте першим!
Схожі роботи
THEORETICAL AND METHODICAL ASPECTS OF DEVELOPMENT OF CENTERS OF RURAL GREEN TOURISM
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies
Multisubject governance of the national tourism system
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies
Problems and Prospects of Greening Tourism in Ukraine
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies
FORMING THE STRATEGY OF INTEGRATED DEVELOPMENT OF TOURISM ENTERPRISES
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies
Innovative development as a direction of functioning of regional tourist systems
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies
PROSPECTS OF APPLYING INTERNATIONAL TOURISM EXPERIENCE IN KHERSON REGION
Схоже за: Business and Economic Development · Diverse Scientific Research in Ukraine · Economic and Business Development Strategies