FORMATION OF AN ADAPTIVE STRATEGY OF GRAIN PRODUCERS BASED ON FINANCIAL CONTROLLING IN THE VUCA ENVIRONMENT

Анотація

Abstract. The article examines the functioning of agricultural enterprises in the VUCA environment. The relevance of the research topic is due to the growing turbulence of the external environment, the increasing influence of factors of variability, uncertainty, complexity and ambiguity on the activities of agricultural enterprises, as well as the need to form flexible management decisions capable of ensuring the sustainability, competitiveness and strategic adaptability of grain producing enterprises in the conditions of modern economic and geopolitical challenges. The research aims to substantiate theoretical aspects and provide practical recommendations for developing adaptive strategies for managing enterprises through financial control in the VUCA environment. The study showed that the Ukrainian VUCA environment has specific features that have a particularly acute impact on the functioning of grain producers. Among the main factors are military threats, logistical constraints, volatility in global markets, climate change, instability in domestic politics, and a high level of information turbulence. The combination of these factors underscores the need to develop adaptive management strategies to increase the stability of production systems and ensure their effective operation in unpredictable conditions. It is substantiated that adaptive strategies are not merely a tool for management optimization but a fundamental mechanism for the long-term development of enterprises in VUCA realities. They should consider strategic sensitivity, flexible resource management, coherence of strategic goals, and the ability to implement changes quickly. Implementing such strategies will minimize the negative impact of external shocks, increase economic stability, and create new competitive advantages. The proposed integration of financial controlling into the management system of agro-industrial enterprises in the VUCA environment enhances their ability to quickly adapt to changing market conditions, thereby increasing economic stability and strengthening competitive positions. Automation of control procedures, the use of digital analytical platforms, modeling of financial risks, and the use of forecast planning form a toolkit for enterprises to respond promptly to external fluctuations and high uncertainty. In this context, integrated financial controlling performs internal monitoring and ensures transparency in management decisions, which is a key condition for the formation of an efficient and open grain market amid digital transformation and increased systemic challenges.

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