Strategic Process of Ukrainian Companies Adaptation to War Conditions

Анотація

The article examines the theoretical foundations and practices of adapting the strategic process in response to threats in the external environment during periods of military operations. Context-dependent and context-independent characteristics of the strategic process are identified in three areas: its parameters, the determinants of strategic actions, and approaches to implementing the chosen company strategy. The main research question of this study is how companies adapt their strategic processes during military operations and what factors determine their ability to maintain effective strategic management under crisis conditions. Hypotheses are formulated regarding common wartime adaptation practices in the strategic process. These hypotheses were tested through a survey of 85 companies that continued operating in Ukraine during the military conflict. The findings indicate that adaptation of the strategic process occurred through changes in its characteristics, including time horizons and decision-making priorities, temporary deviations from previous strategic goals, and an increased role for leadership. Consistent adherence to a prescriptive approach to strategy implementation contributed to the adaptation and resilience of the strategic process.

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