MAIN ASPECTS OF FORMING THE FINANCIAL POTENTIAL OF UKRAINIAN ENTERPRISES

Анотація

The article examines the peculiarities of the formation of the concept of “the enterprise's financial potential”. In particular, the main approaches to the interpretation of the concept of "potential" were considered. In the economic aspect, the potential is considered in two broad directions, which, in turn, are divided into many others. Within the first direction, potential is considered as resource provision, stocks, sources, reserves. According to the second direction, the potential is interpreted as an opportunity, the maximum possibilities of the object. Also, the main characteristics of the concept of "financial potential" were considered, according to which financial potential is considered as an object of financial management, which requires its own tools and management technology; a tool for generating net cash flows in the process of production, investment and financial activities, due to which own financial resources are formed; a tool for attracting financial resources from external sources into economic turnover; a tool for the accumulation and effective distribution of financial resources by specific types of activities and areas of their use; a tool for the transformation of financial resources into other types of economic resources to provide production, investment, social and other needs of the enterprise. Determination of the enterprise's financial potential was divided into three main approaches, within which the following characteristics of this concept were noted: within the resourceful approach, the enterprise's financial potential is considered as the amount of available (maximization) resources of the enterprise; within the resultative approach, the enterprise's financial potential is considered as the ability of the enterprise to achieve certain results and maximize them; within the organizational and management approach, the enterprise's financial potential is defined as the management of the financial capabilities of the enterprise and the organization of the use of financial resources. Based on the consideration of the dynamics of the net profit of Ukrainian enterprises, it was determined that there are certain problems with the formation of their financial potential in modern conditions. Problems are related to both internal and external factors

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