Determinants of “green entrepreneurship” competitive strategies implementation in the agro-industrial sector of Ukraine

Анотація

Abstract “Green entrepreneurship” practice dissemination is one of the “sustainable development” concept strategic goals. In agro-industrial sector this practice involves the business processes environmental optimization, which requires significant investments for technological changes and limits the competitive strategies variability for small and medium enterprises. Ukraine’s agricultural sector “green entrepreneurship” projects investing analysis confirmed that they mainly involve big business. This updates the problem of “green entrepreneurship” competitiveness increasing. This article purpose is to substantiate vectors and modalities for participatory development of agro-industrial business network for realization the competitive business strategies in the “green business” field. It has been emphasized that the membership and the business network structure should provide business processes adaptive and proactive flexibility. It has been identified this flexibility determinants in the structure of the participants innovative potential, which can accumulate specific resources and competencies for the “green” entrepreneurship competitiveness. The scheme of formation the specific resources owners’ strategic partnership for the competitive business strategies realization has been developed. It has been indicated that in the agricultural sector this allows to increase the joint innovation potential for cleaner production in all parts of the value chain. It has been recommended to coordinate the strategic priorities of the participants on the methodological basis of the game theory, which will contribute to the partnership stability and effectiveness.

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