Impact of media space design on audience engagement in the digital age: A scoping review

Анотація

In the digital era, media space is critical for disseminating information and communication. Accordingly, audience interaction largely depends on media design, which affects users' attention and emotional reactions. The study aims to determine how various components of media space (visual elements, interactive features and content adaptability) affect audience interaction with media and to describe how these features can enhance audience engagement. The type of this study is a scoping review. For this purpose, the PRISMA approach was used to collect relevant data, classify it (screening) and further analyse it. The results indicate that effective design can attract attention and retain the audience, stimulating them to interact actively. The impact of interactive design elements on audience engagement and their interest in participating in content creation is also studied. The study demonstrated that the design of the media space plays a key role in shaping audience engagement, as it allows for the combination of visual hierarchy, intuitive navigation and branding integrity. The integration of adaptive and interactive technologies is important for promoting a dynamic and user-centered experience, which is especially important in today's digital era. The conclusions emphasise the importance of using adaptive and interactive design technologies, which generally increase audience engagement and positively impact the user experience.

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