INNOVATIVE APPROACHES IN MANAGEMENT ACCOUNTING: DIGITAL TOOLS TO IMPROVE FINANCIAL EFFICIENCY OF ENTERPRISE ACTIVITIES

Анотація

The article examines modern innovative approaches in management accounting based on digital technologies and their impact on increasing the financial efficiency of enterprises. The relevance of the problem is due to the need to adapt the management accounting system to the conditions of the digital economy, the growth of data volumes, the complexity of business processes, and the need for enterprises to quickly make informed management decisions. The main goal of this study is to substantiate the theoretical foundations and practical approaches to improving management accounting by integrating innovative digital technologies and assessing their impact on the financial performance of enterprises. The study uses a number of methodological approaches, which include analysis and generalization of scientific sources, comparison of theoretical and practical concepts, methods of systematization, logical generalization, as well as analysis of real cases of digitalization of management accounting at enterprises in various industries. The scientific novelty lies in defining a comprehensive model of the transformation of management accounting functions under the influence of digital tools and clarifying the role of artificial intelligence and analytical platforms in the formation of management information. The practical significance lies in developing recommendations for the effective implementation of digital solutions in a competitive environment and economic uncertainty, which contributes to increasing data transparency and financial performance of enterprises. A set of digital tools that ensures increased accuracy of management processes is analyzed. The growing role of automation systems, business analytics platforms, cloud services, artificial intelligence tools, and digital dashboards in increasing the transparency and efficiency of management data has been established. Practical recommendations are offered for the effective implementation of digital solutions in a competitive environment and economic uncertainty.

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