INNOVATIVE DEVELOPMENT OF ENTERPRISES: AUGMENTED REALITY IN THE MANAGEMENT OF E-COMMERCE COMPANIES
Анотація
The transition to the digital economy, evolution of immersive technologies and artificial intelligence requires constant search and optimization of ways and means to manage a company through the application of innovative solutions. This is particularly significant for businesses that actively use all current capabilities of the Internet in general, online and digital communications in building appropriate business models of enterprises, i.e., e-commerce firms.
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