Development of export and import activities of ukrainian enterprises in the context of global challenges and digital transformation of business processes

Анотація

The article examines the theoretical and practical aspects of the development of export-import activities of Ukrainian enterprises in the context of global challenges and the digital transformation of business processes. It is substantiated that the modern functioning of enterprises is influenced by an unstable external environment caused by military conflicts, pandemic risks, economic crises, and intensified international competition. The essence of development is defined as a continuous process of qualitative and quantitative changes that ensure the improvement of enterprise performance and adaptation to transformational processes in the global economy. The internal and external factors affecting the development of export-import activities are systematized, including economic, political, legal, social, technological, and organizational factors. The organizational and economic mechanisms for the development of export-import activities are considered, encompassing management functions, development tools, efficiency-improvement reserves, and directions for state support of foreign economic activity. Attention is paid to digitalization as a key factor influencing the development of export-import activities under contemporary conditions. The advantages of digital transformation for enterprises include improved business process management, enhanced interactions with partners and customers, cost optimization, accelerated information processing, and strengthened competitive positions in international markets. It has been proven that implementing digital technologies increases the effectiveness of foreign economic activity and ensures the long-term sustainable development of enterprises. Keywords: export-import activities, enterprise development, foreign economic activity, digitalization, digital transformation, international trade, competitiveness, development management, development factors, economic efficiency.

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