Model for evaluating the effectiveness of the development of human resource management systems at consumer goods distribution enterprises

Анотація

The relevance of the article is determined by the problem of evaluating the effectiveness of developing human resource management systems in enterprises that distribute consumer goods, operating under complex conditions of high operational dynamism, seasonal demand fluctuations, digital transformation, and intensified market competition. It has been established that existing approaches to evaluating HR systems primarily cover certain aspects of personnel management and do not provide a comprehensive analysis necessary to improve the performance of distribution enterprises. The purpose of the study is to substantiate the theoretical and methodological foundations and to develop an integrated model for evaluating the effectiveness of developing human resource management systems in enterprises that distribute consumer goods. The research methodology is based on general scientific methods, including analysis, synthesis, formalization, and modeling. During the study, specific research methods were also applied, such as economic analysis, organizational diagnostics, HR analytics, benchmarking of HR indicators, the KPI method, and competency assessment. During the research, modern scientific methods for evaluating human resource management were analyzed, industry-specific features of distributors’ activities were identified, key HR challenges affecting the effectiveness of HR systems were systematized, and relevant analytical methods, including KPI and HR analytics, were evaluated. The result of the study is the development of an integrated evaluation model that includes operational-performance, strategic-developmental, and digital-analytical components, which, when combined, provide a comprehensive diagnosis of the enterprise’s HR system. The model enables the identification of the strengths and weaknesses of HR functions, the detection of structural imbalances, and the outlining of directions to improve the effectiveness of human resource management. Prospects for further research include adapting the developed model to evaluate the effectiveness of HR systems in distribution enterprises, accounting for different business scales, and developing digital tools for automated HR analytics to support managerial decision-making. Keywords: human resource management; HR system; effectiveness evaluation; distribution enterprises; integral model; KPI; HR analytics; HR Scorecard; human capital; digitalization of HR management.

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