MEDICAL BUSINESS IN UKRAINE: CURRENT STATE AND PROSPECTS OF DIGITAL TRANSFORMATION

Анотація

The article examines the current state of the medical business in Ukraine and identifies the prospects for its development taking into account digital transformation.The dynamics of the hospital network, regional features of the workload on outpatient and polyclinic facilities, and the impact of reforms, demographic, and war-related factors on the functioning of the industry are analyzed.Based on the analysis of scientific sources, it is established that digital technologies, in particular telemedicine, electronic medical records, and HealthTech solutions, contribute to improving the efficiency, accessibility, and quality of medical services, while existing barriers (shortage of qualified personnel, decline in purchasing power of the population, rising equipment costs) restrain the development of the sector.Key areas of investment and socially oriented market potential are identified: physical rehabilitation and prosthetics, mental health, telemedicine, implementation of artificial intelligence-based solutions, public-private partnership, and integration into European standards.The study results substantiate the feasibility of active use of digital technologies, in particular artificial intelligence tools for data analytics, support of clinical and managerial decisions, and personalization of medical services, as the basis for strategic development of the medical business in Ukraine, aimed at adapting to modern challenges and meeting priority social needs.

Класифікація

Ідентифікатори

Схожі роботи