Strategic management of innovative development of the enterprise: essence, classification of strategies
Анотація
The article is devoted to the study of the essence of the economic category "strategic management of innovative development" through the definition of the essence and combination of economic categories "strategic management" and "management of innovative development". The existing scientific approaches of domestic and foreign scientists to the definitions, the diversity of which emphasizes the complexity and unpredictability of the strategic management of the innovative development of the enterprise, are investigated and generalized. On the basis of the study, taking into account the author's position, an improved interpretation of the strategic management of the innovative development of the enterprise is proposed. Strategies for the innovative development of an enterprise have been systematized and classified. Added classification signs that take into account the impact of globalization processes.
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