The Concept of Assessing Enterprise Potential

Анотація

The aim of this article is to develop scientific and methodological recommendations on the integral assessment of potential of an enterprise. The achievement of this goal requires solving the following tasks: analysis of the theoretical bases of enterprise potential; analysis of the components of enterprise potential; analysis of methods for assessment of enterprise potential; development of a multi-criteria model for an integral assessment of enterprise potential based on the program- and goal-oriented approach and the theory of utility. In the work the concept of Management by Objectives is used. Enterprise potential management is represented as a multi-level system consisting of several management objects. To study enterprise potential, the program- and goal- oriented approach is used. Based on graph theory, the “tree of goals” of enterprise potential is built. For the formulation and evaluation of goals, expert methods are used. As a criterion of optimality of achieving a goal, it is proposed to use a multi-criteria utility function. In this study, the system of goal-setting corresponds to the combination principle, i.e., it is advisable to use the additive utility function to assess potential of an enterprise. The proposed approach using the multi-criteria utility function makes it possible to calculate the integral indicator of enterprise potential. This allows a comparison of the potential of an enterprise for several years and a comparison of a number of enterprises, as well as identifying the ways for effective growth and use of the potential of an enterprise.

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