Development strategy of private medical centers in the conditions of digital transformation

Анотація

The modern patient expects from private medicine not only high-quality treatment, but also seamless digital service. The ability to book online appointments, access electronic medical records on a smartphone, and receive telemedicine consultations has become the standard. The absence of these elements in the development strategy makes the center uncompetitive. Digital transformation enables private medical centers to shift from intuitive management to data-driven decision-making (Big Data). The implementation of HIS (Hospital Information Systems) and CRM systems enables forecasting service demand, optimizing personnel and equipment utilization, and reducing operating costs, which is critical in conditions of economic instability. The purpose of the article is to form strategic directions for the development of private medical centers in the conditions of digital transformation. The directions for the strategic development of private medical institutions, based on digital transformation and modern growth drivers, should prioritize customer orientation, increase investment attractiveness, and have been studied. It is substantiated that the strategic directions of development of private medical institutions in the conditions of digital transformation should consider digital transformation and the «digital path of the patient», the personnel strategy «retention and development», telemedicine and remote monitoring, components of economic sustainability and investment attractiveness, cyber resilience tools, and risk management. It is emphasized that the proposed strategic directions for development in the context of digital transformation can be applied not only to private medical institutions but also to public ones. It has been proven that the development concept enables the formation of a systemic vision of the future medical institution, the determination of its mission, strategic goals, and priority areas of activity. It ensures consistency of management decisions, promotes the rational use of financial, personnel, and material and technical resources, and creates a basis for planning investment and innovation activities. Keywords: strategy, development directions, private medical institutions, digital transformation, healthcare system reform, telemedicine, online consultation, cyber resilience, Big Data.

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