Research Methodology Marketing Activities of Food Industry Enterprises
Анотація
The article describes the methods of research of marketing activities of the food industry. The methods of theoretical generalization, analysis and synthesis were used in the study. On the basis of the carried-out research the technique of the analysis of sales activity is developed. The paper proposes a system of indicators and formulas used for the study of marketing. The method of research of marketing activity offered in article is author’s development and can be adapted for the enterprises of any sphere of activity. The obtained results contribute to the improvement of the organization of sales activities of the enterprise.
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