WAYS TO IMPROVE INFORMATION AND COMMUNICATION MECHANISMS FOR THE FORMATION OF A POSITIVE IMAGE OF PUBLIC AUTHORITIES IN UKRAINE

Анотація

The formation of a modern system of public administration in Ukraine requires adequate information support from the state authorities. The development of new communicative forms and methods of interaction between the authorities and the population, on the one hand, and the availability of public response, on the other, should stimulate a positive image of politicians and support for democratic transformation of the country as a whole. The image of state authorities, including the image of central executive bodies, is evaluative. The level of assessment of the image of public authorities by citizens may vary in accordance with the socio-political, economic and cultural conditions of society. The article identifies the main tasks of communication units in public authorities. Proposals for improving the information and communication mechanisms for the formation of a positive image of public authorities in Ukraine are presented. Specific proposals for the development of information and communication mechanisms for the formation of a positive image in the field of interaction between government and the media are proposed. The peculiarities of using the components of the information and communication mechanism of forming a positive image of the professional activity of the managerial staff are systematized. The most important task of government management is to master modern approaches to the collection, processing and effective use of information, methods and tools for its updating. The timeliness and urgency of making and implementing public administration decisions to support the socio-economic growth of the state and improve the social welfare of the population and the country as a whole will depend on the solution of this issue. It is determined that the improvement of information and communication mechanisms for the formation of a positive image should take place in four main areas, in particular: expanding the system of public relations; increasing the interaction of state power and mass media; improving the mechanism of providing public services; optimization of the personnel mechanism.

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