Mass Screen Works as a Tool for Constructing Spectacle Culture in Ukraine

Анотація

Mass culture has always united a wide range of people and thus provided an opportunity to create an aesthetic environment in which specific mechanisms of the successful functioning of art are reflected, taking into account the demands of consumers. Cinema occupies a leading position in encouraging society to engage with creative projects. The possibilities of the audiovisual space, on the one hand, shape a community of viewers by transmitting certain ideas that can influence the general perception of the surrounding world; on the other hand, they emphasize emotions through the presentation of spectacle, which penetrates the human consciousness as deeply as possible and fixes authentic audiovisual preferences. Ukrainian films, which since the emergence of Ukrainian cinema have been aimed precisely at a broad audience, possess their own distinctive features that reflect the essence of mass culture and serve as a means of realizing the fundamental basis of their creation. Their study helps to understand the key significance of blockbuster production. The article examines mass screen works of Ukrainian distribution and those shown in Ukrainian distribution from the 1990s to the 2020s from the perspective of the development of the spectacle culture of the era. Based on the assumption that during this period the mass screen functions both as a form of popular leisure and as a mechanism for producing new models of perception that structure the collective experience of spectacle and determine the ways of its cultural legitimation, the study demonstrates how screen practices shape the repertoire of visual expectations of the mass audience; it also outlines the relationship between distribution repertoire policy, the appeal of mass works, and transformations in the cultural experience of the era.

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