ADAPTIVE MANAGEMENT OF INTERNATIONAL COMPANIES IN THE TRANSFORMATION PERIOD OF THE GLOBAL ECONOMY

Анотація

The article examines the theoretical and methodological foundations and applied aspects of adaptive management of international companies in the context of the transformational period of the global economy. It is argued that the modern international business environment is characterised by a high level of turbulence caused by geo-economic shifts, digital transformation, growing geopolitical risks, disruption of global value chains and increased regulatory restrictions. The article compares the main features of traditional and adaptive models of management. It reveals the essence of adaptive management as a dynamic process of management decision-making aimed at increasing the stability, flexibility, and competitiveness of companies in a global context. The adaptive strategy of international companies is examined as a multidimensional framework that integrates five key components. It is proven that the synergy of the components of the adaptive strategy of international companies provides them with stability in an unstable environment through: internal dynamic management capabilities; a flexible structure capable of balancing current activities and innovations; digital technologies and digital maturity; multicultural competence.

Класифікація

Ідентифікатори

Схожі роботи