MANAGEMENT OF BUSINESS ECOSYSTEM DEVELOPMENT IN THE FORMATION OF ORGANIZED COMMODITY MARKETS

Анотація

Modern business tends to cooperate and collaborate as the conditions of its functioning become increasingly complex and require new approaches to strategies, especially in wartime. These relationships align with the concept of business ecosystem management, which has attracted significant attention from researchers in recent years. In such interdependent structures, ways can be found to optimize performance, increase sustainability, and develop innovation, which is critical for the effective management and prosperity of business entities in today's unstable environment. The study focuses on elaborating the authors' opinions on the essence of the concepts of "business ecosystem" and "commodity market". Scholars have drawn attention to the different understandings of the "business ecosystem” concept. The authors also present their vision of the concept of "entrepreneurial business ecosystems", which is that they are diverse and interconnected dynamic groups of entrepreneurs based on the talents and skills of employees, long-term leadership, fair competition, and success in new ventures for greater mobility, growth of commodity markets and the ability to transform new ideas into innovations. The methodology for conducting a SWOT analysis of the impact of the business ecosystem on the formation of organized commodity markets is revealed. The strengths and weaknesses of the business ecosystem are identified and characterized, which positively or negatively affect their performance. For each component of the business ecosystem, the opportunities and threats that can both facilitate and impede their development in wartime are identified. An expert assessment of the interaction of strengths and weaknesses, as well as opportunities and threats to the functioning of business ecosystems in the formation of organized commodity markets, is carried out. A SWOT analysis matrix of the strategy for organizing a business ecosystem in forming organized commodity markets is derived on this basis. Obtained results can be used to determine the strategic priorities for developing the business ecosystem and formulate directions for developing commodity markets.

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