ENTREPRENEURIAL ACTIVITY OF SMALL AND MEDIUM-SIZED IT COMPANIES DURING THE TRANSFORMATION PERIOD: RISK MANAGEMENT THROUGH SCRUM (AGILE)

Анотація

The paper examines the peculiarities of applying agile management approaches in the entrepreneurial activities of small and medium-sized IT companies, in particular such frameworks as Scrum, Kanban, LeSS, Scrum@Scale, as well as hybrid models like Scrumban. It is substantiated that in a dynamic and uncertain environment, the combination of flexibility and structured management processes ensures the effective functioning of IT companies. It is determined that Scrum occupies a leading position among Agile approaches due to clearly defined roles, events, and artifacts that form a holistic empirical management model. The essence of the principles of transparency, inspection, and adaptation as the basis for managerial decision-making within short iterations is revealed. The advantages of Scrum are analyzed, including regular feedback, timely identification of deviations, and the ability to promptly adjust actions, which contributes to increasing the adaptability of entrepreneurial activity. It is established that Scrum is an effective tool for coordinating the work of cross-functional teams and ensuring strategic alignment in companies of different levels of maturity. At the same time, it is emphasized that the effectiveness of implementation depends on the level of organizational culture and understanding of the essence of agile approaches. Particular attention is paid to the role of Scrum in ensuring the resilience of IT companies under transformational challenges, in particular during martial law and business relocation in Ukraine. It is proven that the use of agile frameworks helps maintain team productivity, improve process manageability, and enhance the ability to adapt quickly. As a result, the expediency of further research into the practical application of Scrum in real operating conditions of IT companies is determined.

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