ВЗАЄМНЕ ПОЗИЦІОНУВАННЯ СОЦІАЛЬНИХ ТА ЕКОНОМІЧНИХ СТРАТЕГІЙ

Анотація

Urgency of the research. Current trends in the development of enterprises, reflected in socio-economic strategies, are determined without taking into account the correspondences of the personal needs of the participants of labor collectives and the interests of enterprises, without taking into account the mutual positions of social and economic priorities of entrepreneurship and prospects for the future, and the most important – without taking into account the specific principles of formation and valuation of individual social and economic strategies. Target setting. The article is aimed on identification of mutual positions of economic and social strategies and studying the peculiarities of social strategies for the activation of labor activities of the staff. Actual scientific researches and issues analysis. Issues of the formation of socio-economic strategies and their components found their reflection in the works of such scholars as R. Kaplan, M. Mescon, G. G. Savina, S. S. Skobkin and others. The questions of motivation and activization of labor activity were widely discovered in works: A. S. Afonin, I. V. Baldina, T. F. Vitevskaya and others. Uninvestigated parts of general matters defining. At the same time very few of scientific papers highlights the need to encourage the development and use of creative abilities of the individual as the most effective economic resource the need to encourage the development and use of creative abilities of the individual as the most effective economic resource. The research objective. Identification of mutual positions of economic and social strategies and studying the peculiarities of social strategies for the activation of labor activities of the staff. The statement of basic materials. The article deals with scientific approaches to the definition of socio-economic, economic and social strategies. The author’s vision of the essence of the concept of “social strategy” is given. The principle and criteria of social strategy evaluation are substantiated. There are types of social strategies. The peculiarities of social strategies of activation of labor activity of personnel are researched. Conclusions. Economic and social strategies are independent strategies that have independent principles of formation, evaluation and different results. At the same time, they are mutually supportive.

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