The Use of Artificial Intelligence in Business Management

Анотація

The development of digital technologies is increasing the role of information systems capable of processing large volumes of data and generating analytical information for business management. Artificial intelligence technologies play a key role in this process, enabling comprehensive data processing, forecasting economic performance indicators, and providing information support for decision-making. The study aims to summarize current research on the use of artificial intelligence technologies in business management and to identify the specific features of their application in the implementation of key management functions. The methodology includes the literature review, the comparative method, as well as methods of analysis and synthesis, which allowed the authors to review scientific sources on the outlined issues, compare the views of domestic and foreign authors, generalize theoretical provisions, and systematize the main directions of using artificial intelligence technologies in business management. The article analyzes the results of scientific research devoted to the application of artificial intelligence technologies in the economic activities of enterprises. Based on an analysis of the scientific literature, the directions of artificial intelligence technology use in the field of business management are summarized, and their role in forming the information base for managerial decision-making is determined. The study systematizes the use of artificial intelligence technologies in performing core management functions, including analysis, planning, organization, motivation, and control. It demonstrates that the application of intelligent information systems enables the processing of large volumes of economic data, the construction of analytical models, and the forecasting of changes in economic indicators. The study contributes by systematizing the areas of application of artificial intelligence technologies in business management in accordance with the main management functions, which made it possible to more comprehensively define the role of intelligent information systems in modern management practices. The findings indicate that the integration of artificial intelligence technologies into the business management system contributes to improving information support for management activities, expands the possibilities of economic analysis, and creates conditions for improving the soundness of managerial decisions. The results provide a deeper scientific understanding of the role of intelligent information systems in modern management and identify directions for further research on the use of artificial intelligence technologies in economic activity. The study has practical implications for improving information support for enterprise management activities, facilitating managerial decision-making, and enhancing the teaching of economic and management disciplines.

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