ADAPTIVE MANAGEMENT THE CAPITALIZATION OF AN ENTERPRISE’S INTELLECTUAL POTENTIAL

Анотація

The article is devoted to the main aspects of adaptive management of capitalization of intellectual potential of an enterprise. Theoretical and methodological basis of the study are scientific articles and developments of domestic scientists. The methods that were used to conduct the study are: systematization and structuration to identify the main trends in the categories of "intellectual potential" and "capitalization"; system analysis to identify the main types of capitalization of intellectual potential of enterprises in an adaptive environment; generalization in forming the conclusions of the research study. The aim of the article is to investigate and justify the main aspects of the adaptive management of the capitalization of intellectual potential of the enterprise in modern transformational conditions. The article considers approaches to defining the essence of the statements "intellectual potential" and "capitalization". It was found that the intellectual potential and knowledge play a leading role in the formation of economic potential of the enterprise, the implementation of investment and innovation activities. Intellectual potential depends on the ability to use knowledge in the process of economic activity. The main types of capitalization of intellectual potential of companies in an adaptive environment were determined. The main types of capitalization of intellectual potential of companies in an adaptive environment are real, fictitious, marketing, direct and reverse. The main business processes of adaptive management of capitalization of intellectual potential of an enterprise were identified and described. Modern priority directions of adaptive management of intellectual potential capitalization are proposed. The practical value of the obtained results consists in actualization of tools of adaptive management of capitalization of intellectual potential of enterprises for use in theoretical research and practical work of enterprises. Subsequent research will be aimed at forming a mechanism of adaptive management of capitalization of intellectual potential of the enterprise.

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